Growth & Performance Consultant

I'm Suraj Deshmukh

I've spent 9+ years inside SaaS and IT Services marketing — building growth programs from scratch, managing large budgets across paid, SEO, and content, and fixing the attribution systems that most companies get completely wrong.

Years in growth marketing

₹4Cr+

Monthly budgets managed

50K+

Organic visits built from zero

$500K

Revenue generated in a month

The background

How I got here

I started my career in performance marketing — running Google Ads and Meta campaigns for SaaS and IT Services companies. Early on I realised that most businesses were optimising for the wrong metrics. They were chasing volume while their CAC kept climbing and sales teams were overwhelmed with leads that never closed.

Over the years I moved up from campaign manager to leading full growth functions — owning paid channels, SEO, demand generation, content strategy, and attribution infrastructure. I've managed budgets of ₹4Cr+ per month, built SEO programs that hit 50,000+ monthly organic visits from zero, and helped generate $500K in revenue in a single month for a SaaS client.

What I kept seeing across every company was the same gap: the strategy layer was missing. Teams were busy executing but nobody was asking the right questions — why is CAC rising, which channel is actually driving closed revenue, what does the funnel actually look like end-to-end. That's the gap I now fill.

"Most marketing teams are executing well. The problem is they're executing the wrong strategy."

— Suraj Deshmukh

📢

Paid Growth

Google Ads, Meta Ads, LinkedIn Ads — campaign strategy, audience architecture, and budget allocation across full funnels. Managed ₹4Cr+/month in combined ad spend.

🔍

SEO & Organic

Built SEO programs from zero to 50,000+ monthly organic visits. Keyword strategy, content architecture, technical SEO oversight, and team direction.

📊

Attribution & Tracking

GA4 setup, UTM frameworks, CRM pipeline integration, multi-touch attribution models. Making every rupee and dollar of growth spend accountable.

🎯

Demand Generation

Full-funnel demand gen programs for SaaS and IT Services — from ICP definition and messaging to lead scoring, nurture sequences, and sales handoff frameworks.

🔎

Diagnose first

Every engagement starts with understanding your actual numbers — not what you think is happening, but what the data shows. I won't recommend anything without seeing your funnel first.

📐

Strategy before tactics

I build the architecture before recommending any channel or campaign. The right channel depends on your ICP, your funnel, your sales cycle — not on what's trending.

📈

Measurable outcomes

Every engagement is tied to metrics that matter — CAC, lead quality, pipeline contribution. Not impressions, not traffic. Revenue-connected outcomes.