Build B2B Pipeline with SEO — Suraj Deshmukh
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SEO, AEO & GEO for B2B — Dominate Search Before Your Competitors Do

B2B buyers are using ChatGPT, Perplexity, and Google AI Overviews to research vendors before shortlisting. If you are not visible there, you are invisible to them. I build the SEO, AEO, and GEO strategy that puts you in front of buyers at every stage of their search.

The New Search Landscape

Search is no longer just Google

Buyers search on Google, ask AI tools like ChatGPT and Perplexity, and speak to voice assistants. If you only optimise for one, you are missing most of the conversation.

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Traditional

SEO

Search Engine Optimisation

Ranking on Google and Bing for the keywords your buyers search for. Covers site structure, on-page, technical, and backlinks. Still the foundation — but no longer enough on its own.

  • Google & Bing rankings
  • Keyword-driven traffic
  • Technical site health
  • Domain authority & backlinks
New
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AI-Powered

GEO

Generative Engine Optimisation

Getting your brand cited and recommended by AI tools — ChatGPT, Perplexity, Google AI Overviews, and Claude. GEO is the newest and fastest-growing search channel. Most companies are not even tracking it yet.

  • ChatGPT & Perplexity citations
  • Google AI Overview mentions
  • AI-friendly content structure
  • Brand authority signals

I build the strategy that covers all three — so your B2B company gets found wherever your buyers are searching.

What's Included

Five structured SEO engagements

Start with an audit or go straight to a full engagement. Each one is a standalone deliverable.

01
SEO Quick Audit

A focused audit of your B2B site — identifying what is blocking rankings, what competitors are doing right, and your fastest path to organic visibility.

Deliverable: PDF Report Timeline: 3–5 Days One-time
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02
Website SEO Structure

A well-structured B2B site ranks faster and converts better. I design your full site architecture — from pillar pages to supporting content — for maximum SEO impact.

Deliverable: Architecture Map + URL Plan Timeline: 5–7 Days One-time
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03
On-Page SEO

A full on-page pass across your key B2B pages — optimised for both search intent and conversion, so the same page ranks and then converts.

Deliverable: Optimised Pages + Recommendations Doc Timeline: 7–10 Days One-time
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04
Technical SEO

A deep technical audit covering crawl budget, page speed, structured data, mobile usability, and indexation — the foundation everything else depends on.

Deliverable: Technical Audit Report + Fix Plan Timeline: 5–7 Days One-time
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05
Backlink Strategy

A B2B backlink strategy focused on domain relevance over volume. I identify your link gaps, map competitor profiles, and build an outreach plan that raises your domain authority.

Deliverable: Link Gap Analysis + Outreach Plan Timeline: 7 Days One-time
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My Approach

Strategy first. No vanity metrics.

I do not chase rankings for the sake of rankings. Every SEO decision is tied to your pipeline.

🎯

Intent-First Keyword Research

I target keywords your buyers actually search for — not just high-volume terms that bring irrelevant traffic.

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Structure Before Content

Most sites skip site architecture. I build the foundation so every piece of content you publish has maximum SEO impact.

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Tied to Revenue

Rankings mean nothing without conversions. Every recommendation is mapped to leads, trials, or pipeline — not just traffic.

9+
Years in Growth
40–60%
CAC Reduction
₹4Cr+/mo
Budgets Managed
$500K
Revenue in a Month
Common Questions

Frequently Asked Questions

"Every B2B SEO engagement I take starts with understanding your buyer — not your keywords. The keywords follow the buyer, not the other way around."

About Me →

Ready to build an organic engine that brings in buyers?

Start with a free 5-minute audit. I personally review every submission.

Get Your Free SEO Audit

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