Most SaaS companies run paid ads without a proper structure, attribution, or creative strategy. I audit what is broken and rebuild it so every rupee drives measurable pipeline.
Each engagement is a standalone deliverable. Start with the audit or go straight into a full restructure.
A rapid review of your Google and Meta ad accounts — wasted spend, poor targeting, weak creatives, and the top 5 fixes that will cut your SaaS CAC fastest.
View PricingSaaS paid accounts are often a mess of overlapping ad groups and conflicting audiences. I rebuild your account structure so campaigns are clean, trackable, and scalable.
View PricingSaaS ads need to speak to pain, not just features. I build a messaging framework — hooks, headlines, CTAs — matched to each stage of your SaaS funnel.
View PricingGetting clicks is only half the job. I audit your SaaS landing pages for conversion gaps — messaging misalignment, weak CTAs, form friction — and give you a prioritised fix list.
View PricingAre you attributing conversions to the right campaigns? I set up proper UTM tracking, GA4 goals, and a budget allocation model tied to your SaaS growth targets.
View PricingI focus on what actually moves revenue, not impressions and click-through rates.
Before scaling spend, I find where budget is leaking. Most accounts have 20–30% waste that can be redirected to what is actually working.
Bad targeting cannot be fixed by better creative. I start with getting the audience right, then build messaging around it.
Clicks and conversions mean nothing without knowing their impact on pipeline. Every engagement includes tracking and attribution as a core deliverable.
For SaaS, Google Search captures high-intent buyers actively comparing tools. LinkedIn Ads reaches decision-makers and buying committees for enterprise deals. Meta retargeting works well for trial nurturing. The best mix depends on your ACV and sales motion — PLG companies favour different channels than sales-led enterprise SaaS.
Structural improvements — campaign architecture, audience segmentation, negative keyword lists — take 1–2 weeks to implement. Performance signal improvements appear in the following 2–4 weeks. Full CAC improvement across the funnel, including landing page and CRO changes, typically stabilises within 60–90 days of implementation.
Most agencies report on metrics — impressions, CTR, ROAS — without questioning whether those metrics connect to pipeline. My audit starts from revenue: which campaigns produce closed deals, which produce wasted spend. I find structural issues your agency normalised because they improved gradually, not dramatically.
Paid ads engagements range from a focused quick audit to a full campaign restructure with CRO review. The right scope depends on your current spend level and the depth of the problems. Fill in the free 5-minute audit form and I will give you a specific recommendation and cost.
Internal teams are often too close to the account to see its structural problems. A consultant brings an outside view, benchmarks from other SaaS accounts, and zero attachment to how it has always been done. I work with your team — auditing what exists and handing back a clear improvement roadmap.
"Paid ads are the fastest channel to diagnose — the data is all there. The job is knowing where to look and what actually matters for pipeline."
About Me →Start with a free 5-minute audit. No pitch. I personally review every submission.
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