Most SaaS companies are making growth decisions based on incomplete or broken data. I set up the tracking, attribution, and reporting infrastructure so every decision is backed by clean numbers.
Fix your data foundation before scaling anything else. Clean data is the most underrated growth lever.
Most SaaS GA4 setups are tracking the wrong events or missing critical ones entirely. I audit your current setup and rebuild it to track trial signups, activation events, and revenue milestones properly.
View PricingWithout a consistent UTM structure, your channel attribution is meaningless. I build a UTM framework your entire SaaS team can follow — with naming conventions, a master tracker, and a training doc.
View PricingIs your CRM receiving clean data from your marketing stack? I audit the connection between your SaaS marketing tools and CRM — fixing gaps in lead data, source tracking, and pipeline visibility.
View PricingLast-click attribution is lying to you about which SaaS channels are working. I build a multi-touch attribution model that gives credit to every touchpoint — so you invest in what actually converts users.
View PricingI build tracking systems that your whole team can understand and use — not just your analytics person.
Bad data compounds. I always audit existing tracking first — removing noise, fixing broken events, and establishing a clean baseline before adding anything new.
Pageviews are not insights. I map every meaningful user action from first visit to revenue — so your data tells the complete story of how customers find and buy from you.
Analytics setups fail when only one person understands them. I document everything — naming conventions, event logic, reporting dashboards — so your whole team can use the data confidently.
SaaS companies have multi-touch journeys — a buyer might see a LinkedIn ad, read a blog post, start a trial, and convert after a demo. Without proper attribution, you cannot tell which channel drove the deal. A dedicated analytics setup connects ad spend, product usage, and CRM data so you can optimise with confidence.
A GA4 audit and basic UTM framework can be implemented in 5–7 days. CRM integration and full multi-touch attribution setup takes 2–3 weeks depending on your tech stack. Once live, reliable attribution data typically accumulates within 30 days. You will have cleaner decision-making data within your first full month.
Developer-configured GA4 often tracks pageviews but misses conversion events, funnel steps, and revenue data. Marketing-configured UTMs are often inconsistent. I audit what exists, find the gaps, and build a structured tracking system that connects every touchpoint to pipeline — something most in-house setups are not built to do.
Cost depends on the scope — a GA4 audit alone is lighter than a full multi-touch attribution setup with CRM integration. The right recommendation requires understanding your current tracking, your tech stack, and what decisions you are trying to make. Start with a free 5-minute audit and I will outline the scope and cost.
HubSpot tracks what happens inside HubSpot. It does not tell you how a lead arrived on your site, which ad or keyword brought them, or how your paid channels interact with organic. GA4 plus UTM framework plus CRM integration together give you the full attribution picture that HubSpot alone cannot provide.
"Good analytics is not about more dashboards — it is about having one source of truth that everyone trusts enough to make decisions from."
About Me →Start with a free 5-minute audit. No pitch. I personally review every submission.
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