Most SaaS companies grow on word of mouth until it plateaus. I help you build a repeatable demand generation engine — targeting the right ICP, at the right stage, with the right message.
Demand generation starts with knowing exactly who you are targeting and why they should care. These engagements build that foundation.
Who is your best-fit SaaS customer — really? I analyse your existing customer base, identify patterns in your highest-LTV accounts, and define a sharp ICP that your entire go-to-market strategy can align around.
View PricingHow does a stranger become a paying SaaS customer? I map the full demand generation journey — awareness channels, nurture sequences, activation triggers — and build a pipeline strategy your team can execute.
View PricingNot every trial signup is worth the same effort. I build a lead scoring model for your SaaS — combining firmographic fit, behavioural signals, and product usage data — so sales focuses on the leads most likely to convert and expand.
View PricingA complete 90-day plan for building SaaS demand generation from the ground up — or fixing what is broken. Covers ICP, channels, content, paid, email nurture, and measurement. Built to hand to your team and execute immediately.
View PricingOne great campaign does not build a pipeline. I help you build the engine that runs continuously.
Every demand gen problem I have ever seen traces back to a fuzzy ICP. I start here every time — sharpening who you are targeting before touching any channel or budget.
I look at demand generation as a connected system — awareness, nurture, conversion, and expansion — not a series of disconnected campaigns. Every tactic has a role in the broader journey.
MQLs and impressions are not the goal. Pipeline is. Every strategy I build is measured against its contribution to qualified pipeline and closed revenue.
Lead generation captures people who are already looking. Demand generation creates the interest before the search. For SaaS, demand gen includes content that educates your ICP, LinkedIn and community presence that builds brand awareness, and positioning that makes your product the obvious choice when a buyer finally enters the market.
Early demand gen signals — content engagement, LinkedIn follower growth, early form fills — appear within 30–60 days. Qualified pipeline from demand gen typically materialises at 90–120 days as content builds authority. Compounding effects — where pipeline grows without proportional spend increases — take 4–6 months to emerge.
Paid ads capture existing demand. Demand generation creates it. For SaaS companies in competitive or emerging categories, you cannot rely only on buyers who are already searching — you need to reach them before they search, shape their thinking, and ensure your brand is already trusted when they enter the market.
Demand gen scope ranges from an ICP and targeting audit to a 90-day full pipeline generation strategy. Pricing depends on what your company needs and how much of the execution your team can absorb. The best starting point is a free 5-minute audit — submit it and I will come back with a scoped recommendation.
You do not need a large content team to run effective demand gen. The most important thing is the strategy — knowing who to reach, with what message, on what channels, and how to qualify interest. Once the strategy is clear, even a lean team can execute the highest-leverage activities. I design for your capacity, not a dream team.
"Demand gen for SaaS is about being present before the buying conversation starts — so by the time a buyer searches, your brand is already the answer."
About Me →Start with a free 5-minute audit. No pitch. I personally review every submission.
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